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On average, post not more than one to three wedding photos each day. Post your main photos during peak stretches. An Instagram photo has a lifespan of 3 to 4 hours before it fades away into the Instagram website. If you post while the largest number of men and women are on, you will probably get random viewers in addition potential followers than would likely at other times of your day. The two most popular times through the day are in the day of the week and after work launches. The most popular time of the couple of days is Wednesday between Pm and PM.