NXTcomm: Microsoft Snags Advertising Firm, Expands IPTV Ecosystem for Telcos

“An area where we really didn’t scale out was systems integration,” admitted Joe Seidel, director of global partner development for Microsoft TV. “Alcatel-Lucent still remains our primary end-to-end systems integrator.”

Microsoft TV plans to add additional test and measurement vendors to the roster, which should be pretty much set, according to Seidel. The company offers APIs to billing and OSS vendors that they can use, with Microsoft training, to connect back-office systems critical to successful deployments.

The software giant also announced availability of a beta version of its application framework, announced at the Consumer Electronics Show earlier this year, that gives people tools to build applications integrated with its TV offering.

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