xchange/Motorola eBook - Exploring the Wireless Broadband Opportunity

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There's a buzz around wireless broadband, but service providers should go beyond the hype and discover how these technologies make sense in very practical ways, such as how to best serve customers, uncover new opportunities and cost effectively make business cases and roll out new applications. This eBook will focus on the reality of making wireless broadband successful, including how to leverage solutions for both indoors and out.

Table of Contents

Licensed vs. Unlicensed Spectrum in Deploying Wireless Broadband Solutions
Service providers are finding themselves with a choice to make as they look to wireless broadband to serve customers in rural or fiber-poor areas, or to uncover new enterprise and government opportunities. While wireless broadband represents a cost-effective way to extend the network and support new, high-bandwidth data applications, operators must decide whether to go with licensed or unlicensed spectrum. Unlicensed spectrum options, such as those found with Motorola's Canopy portfolio, provide the added benefit of offering service providers low-cost subscriber modules.

Finding New Business Cases for Wireless Broadband
When it comes to fixed wireless broadband and mesh networking, a few business cases stand out: nomadic broadband Internet access and competitive last-mile services. But service providers are leaving money on the table by focusing only on wireline replacement. The big advantage of broadband wireless is that it provides that untethered flexibility, which lends itself to interesting applications, both inside and outside of buildings. The flexibility of point-to-point Ethernet bridges is one example of gear a provider can use to tackle a number of customer targets. Simply by thinking creatively, service providers can find ways to expand their business in ways they may not have thought about before. Read a case study about Tucson, Ariz.-based Simply Bits, which teamed with American Traffic Solutions to offer an automatic traffic ticketing application over wireless broadband that uses red light, speed and railroad-grade crossing cameras

Video Over Wireless Broadband: A New Opportunity?
From a video vantage point, wireless infrastructure providers may see a wireline market with applications aplenty, awaiting a reliable and robust wireless broadband infrastructure to support them. But a mix of business and bandwidth issues are currently the challenges that must be met, experts agree, before we'll see consumers and businesses participating in video-driven applications as part of their daily lives.